In the closing chapter to their debut album Lifelines, Michigan rock group I PREVAIL give fans their signature mix of narrative and humour with their new music video for “RISE”. Directed by the team at Dominar Films, the video follows the boys of I Prevail attempting to face off against the most challenging of foes in a modern arcade environment. The track is a favourite off their debut album Lifelines, released in 2016.
“We knew we wanted to create a video for ‘RISE’ very early on in the making of ‘Lifelines’,” lead-guitarist Steve Menoian explains. “The song is an anthem about the competition and dedication that come with overcoming obstacles and achieving goals. During our first year of touring, we spent almost every day off at Dave & Busters. This was partly because we couldn’t afford hotels or fancy restaurants, but mostly because we found ourselves having to compete with each other at every turn, no matter how petty or small the stakes. It’s just part of who we are. This video will give you a front row seat to our over competitiveness and a window into our darker sense of humour. The entire process of making this video allowed us to travel back in time and remember how much we love what we do and how we wouldn’t want to be doing this without each other and our fans.”
The band are currently playing US dates at select venues and making several festival appearances, including Rock On The Range, Rocklahoma, and Rockfest.